Latest Google’s Crypto Ads Policy 2024: With this rapidly surging cryptocurrency market and the potential approval of a spot Bitcoin Exchange Traded Fund (ETF), Google sees this as an opportunity to generate some revenue from the cryptocurrency market through advertisement. On December 10, 2023, Google announced the crypto ads policy for the advertisement of Cryptocurrency Coin Trust.

In this article, we’ll get to know more about the recent update of Google on its crypto ads policy as well as what products come under this ads policy, which countries come under this ads policy, and many more. So, until the end, you get a complete guide about this latest Google crypto ads policy. 

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What is Google’s Crypto Ads Policy 2024?

According to a recent report by Google support on December 10, 2023, Google will update its crypto advertisement policy for Cryptocurrency Coin Trust in the United States. This policy will start effective on January 29, 2023, and as per the policy, the advertisers must get approval or become certified before promoting any Crypto-related products or services.

This crypto ads policy may change from area to area because as per Google’s report, the advertisers have to stick with the area’s local laws where they are targeting. However, this crypto ads policy applies globally, and crypto advertisers are required to have the necessary certification before applying any Google ads. 

If any crypto advertiser doesn’t follow these simple policies, Google will suspend their account for policy violation but not immediately. Initially, Google will warn and give a 7-day notice period to the advertisers to overcome those policy violation issues. 

What is the purpose of this Crypto Ads Policy?

The main purpose of this latest crypto ads policy is to empower users and help them make informed decisions. Also to protect them from deceptive practices and potential risks associated with this rapidly evolving cryptocurrency space. In this policy, Google will consider those financial products and services that are related to the investment of money as well as cryptocurrency including personal bits of advice to the users.

Additionally, the crypto advertisers have to stick with local laws in the reason their ads target. This crypto ads certification from the local region will ensure that the advertisers are promoting some quality crypto products or services on the platform.

Which business comes under Google’s crypto ads policy 2024?

In Google’s crypto ads policy, it is mentioned that any crypto ads should not be related to any purchase, holding, as well as exchange of cryptocurrencies.

Which crypto-related business allows for advertisement?

These are the crypto-related Businesses that opt for Google Advertisement to promote their product and services.

• Ads related to any business accepting Crypto payment.
• Ads that show how to keep our cryptocurrencies, NFTs, or other digital asset in hardware wallet.
• Ads related to crypto mining Hardware.
• Ads related to Crypto tax and legal services.
• Ads related to blockchain-based games where advertisers may highlight NFT games.
• Ads to attract users by showing in-game items (Virtual apparel, weaponry, or armor)
• Ads related to Cryptocurrency software wallet

Which crypto-related business doesn’t allow for advertisement?

Any cryptocurrency business that involves ads like cryptocurrency buy/sell tips, sale purchase of tokens, and Promotion of Initial Coin Offerings (ICO). 

• Ads related to ICO pre-sales or public offerings are not allowed for Google Ads.
• Ads related to cryptocurrency loans are not allowed for Google Ads.
• Ads related to trade signals/tips are not allowed for Google Ads.
• Ads related to investment pieces of advice are not allowed for Google Ads.

Google Updated Ads Policy For NFT Games

In September 2023, Google officially announced its advertisement policy for blockchain-based NFTs (Non-Fungible Tokens) games. In this NFT games policy, advertisers are allowed to only promote NFT-related games, also they can’t promote gambling-related content by the name of NFT games. However, before promoting any NFTs related games advertisers need to obtain a specific certification to run these NFT gaming ads.

Conclusion

In this rapidly surging cryptocurrency landscape, the investor’s safety is one of the most important factors that need to be considered. As this evolving sector lacks regulation, looking at this, the tech giant Google coming up with a crypto ads policy. Which restricts the advertisers to stay within the limit. Also, investors will not get into the trap of getting rich quickly scheme.

Frequently Asked Questions (FAQs)

Does Google Ads allow crypto?

Yes, Google ads allow crypto promotion but before it, advertisers have to obtain the necessary certification from their local authorities. However, in this crypto promotion, advertisers can only promote products or services like ads for crypto hardware wallets, ads related to Crypto tax and legal services, and others.

Why did Google ban crypto ads?

To safeguard the general people, who can easily be a target of the scammers as they recommend buying and selling tips and services.

Which crypto business Google does not allow for advertisement?

There are a few crypto businesses, that Google restricts for advertisements if they deal in: 

• Related to ICO pre-sales or public offerings
• Cryptocurrency loans
• Crypto buy/sell signals/tips